Privacy policy

Last updated: November 2, 2026

TheWristLab operates this store and website, including all related information, content, features, tools, products and services, to provide you with an online shopping experience (the “Services”). Our store is powered by Shopify, which enables us to provide the Services. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, create an account, place an order, make a purchase or communicate with us.

TheWristLab operates from Lebanon, and serves customers in Lebanon and internationally. We handle personal information in accordance with applicable data protection requirements where relevant.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read this Privacy Policy. Where consent is required by applicable law, we will request it separately.

Personal Information We Collect or Process

When we use the term “personal information”, we refer to information that identifies you or can reasonably be linked to you. Depending on how you interact with our Services, we may collect or process the following categories of personal information:

• Contact details including your full name, billing address, shipping address, email address and telephone number.
• Financial and payment information including payment method, transaction details, payment confirmation and information necessary to process your purchase. Card payment information is handled by the relevant payment service providers.
• Account information including your account details, login credentials, preferences and settings when you create an account on our website.
• Transaction information including products you view, add to your cart, purchase, exchange or return, your order history and related transaction details.
• Communications with us including information you provide when contacting our customer service team through email, WhatsApp or other communication channels.
• Device information including your IP address, browser type, device information, operating system and network connection.
• Usage information including pages visited, products viewed, website interactions, browsing activity and the time and manner in which you use our Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you when you create an account, place an order, complete checkout, contact us or otherwise provide information through our website.
• Automatically through our Services when you browse or interact with our website, including through cookies and similar technologies.
• From our service providers including Shopify, payment providers, analytics services and other companies that process information on our behalf.
• From our partners and third parties including advertising and marketing platforms, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

• Providing and Improving Our Services. We use your information to process orders, manage customer accounts, process payments, arrange deliveries, manage exchanges and returns, respond to inquiries and provide customer support. We may also use information about your shopping activity to improve your shopping experience and our website.
• Order Fulfillment and Delivery. We use your contact and order information to confirm purchases, coordinate shipments and communicate delivery updates. Necessary information may be shared with delivery companies and logistics providers to complete your order, including international shipments.
• Marketing and Advertising. We may use your information to send promotional communications, product updates, special offers and marketing messages through email and WhatsApp, where permitted by applicable law. We also use Meta advertising services to promote our products, measure campaign performance and reach relevant audiences.
• Website Analytics. We use Google Analytics and other relevant website tools to understand visitor behavior, evaluate website performance and improve our Services.
• Security and Fraud Prevention. We use relevant information to protect customer accounts, verify transactions, detect suspicious activities, prevent fraud and maintain the security of our website and Services.
• Communicating with You. We use your information to respond to customer inquiries, provide order confirmations, communicate payment and delivery updates and maintain our customer relationships.
• Legal and Regulatory Reasons. We may use or disclose your information when necessary to comply with applicable laws, regulations, legal obligations or valid requests from authorized authorities.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, including:

• Shopify and service providers who assist us with operating our online store, hosting our website, managing customer accounts, processing payments, providing technical support and maintaining our Services.
• Payment providers including the relevant providers responsible for processing card payments and Whish payments. Payment information is handled according to the applicable provider’s privacy and security practices.
• Shipping and delivery companies including DHL and other relevant logistics providers, who receive the information necessary to deliver your orders and coordinate shipments.
• Advertising and marketing partners including Meta platforms, which may process certain website interaction and advertising information to measure campaign performance and support relevant advertising activities.
• Analytics providers including Google Analytics, which helps us understand how visitors use our website and improve our Services.
• Communication providers who assist us with email and WhatsApp communications, customer support and marketing activities.
• Legal and regulatory authorities when disclosure is required by applicable law, legal proceedings or valid government requests.

We do not sell your personal information to third parties. We only disclose information when reasonably necessary for the purposes described in this Privacy Policy or as otherwise permitted or required by applicable law. Third-party service providers may process your information in accordance with their own privacy policies and applicable contractual obligations.

Relationship with Shopify

Our online store is hosted by Shopify, which collects and processes personal information about your access to and use of our Services to provide and improve its platform. Information you submit through our website may be transmitted to and processed by Shopify and its service providers, including providers located in countries other than Lebanon. Shopify may also process information obtained through your interactions with our store and other Shopify merchants to provide certain enhanced services and features. For more information about how Shopify processes personal information and the privacy rights available to you, please visit https://privacy.shopify.com/en.

Third Party Websites and Links

Our Services may contain links to third-party websites, social media platforms or external services. These websites and services operate independently and have their own privacy policies and terms of service. TheWristLab is not responsible for the privacy practices, content or security of third-party websites. We encourage you to review their privacy policies before providing any personal information.

Children’s Data

Our Services are intended for a general shopping audience and are not specifically directed at children. We do not knowingly collect personal information from children where such collection is prohibited by applicable law. If you believe that a child has provided us with personal information inappropriately, please contact us at [email protected] so that we can review the matter and take appropriate action.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to provide essential website functionality, understand website traffic and support advertising activities.

• Essential cookies required for website functionality, shopping cart operations, checkout and customer account access.
• Analytics cookies used through Google Analytics to understand website traffic and visitor interactions.
• Advertising cookies and tracking technologies used through Meta Pixel and related advertising services to measure advertising performance and understand interactions with our website.

These technologies may collect information such as your IP address, device information, pages visited, products viewed and interactions with our website. Where required by applicable law, we will request your consent before using non-essential cookies and tracking technologies. You may manage your cookie preferences through available website settings and may also adjust your browser settings to limit or disable cookies. Disabling certain cookies may affect website functionality.

Security and Retention of Your Information

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, loss or misuse. Our website operates through Shopify’s e-commerce infrastructure, which provides security measures designed to protect customer information and online transactions. However, no electronic transmission or storage method can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted through the internet.

How long we retain your personal information depends on several factors, including whether we need it to maintain your account, process orders, provide our Services, comply with legal or accounting obligations, resolve disputes or enforce our agreements. When personal information is no longer necessary, we will take reasonable steps to delete, anonymize or securely dispose of it, subject to applicable legal requirements.

Your Rights and Choices

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information, including:

• Right to Access. You may request access to personal information we hold about you.
• Right to Correction. You may request correction of inaccurate or incomplete personal information.
• Right to Deletion. You may request deletion of your personal information where legally applicable.
• Right to Object. You may object to certain types of processing where such a right is provided by applicable law.
• Right to Withdraw Consent. Where we rely on your consent to process personal information, you may withdraw that consent.
• Right to Opt Out of Marketing. You may unsubscribe from promotional emails using the unsubscribe link provided in our emails or request to stop receiving promotional WhatsApp communications by contacting us.

Please note that opting out of marketing communications does not prevent us from sending essential transactional communications, such as order confirmations, payment updates and delivery notifications. Certain information may need to be retained where required by law or for legitimate business purposes.

To exercise your privacy rights, please contact us using the details provided below. We may request reasonable information to verify your identity before processing your request.

Complaints

If you have any concerns or complaints regarding how we collect, use or process your personal information, please contact us using the details provided below. We will review your concern and make reasonable efforts to address it in accordance with applicable laws and regulations. Depending on your location and the applicable legal framework, you may also have the right to submit a complaint to the relevant data protection or regulatory authority.

International Transfers

As TheWristLab operates from Lebanon and serves customers internationally, your personal information may be transferred, stored or processed outside Lebanon and outside the country in which you reside. This may occur through our use of Shopify, payment providers, analytics services, advertising platforms, communication providers and international shipping companies. These countries may have different data protection laws and standards.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable legal requirements. Where applicable, transfers involving customers in the European Economic Area or United Kingdom will be subject to the relevant legal transfer requirements and safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, technology or applicable legal and regulatory requirements. Any updates will be published on this page, together with the revised “Last updated” date. We encourage you to review this Privacy Policy periodically to remain informed about how we collect, use and protect your personal information.

Contact

If you have any questions about this Privacy Policy, or wish to exercise any of your rights, please contact us by email at [email protected] or on WhatsApp at +961 81 240 140.